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Brands - Unil |
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Eldorado
Eldorado is United Nordic’s oldest and most well-known brand. In Norway and Finland its profile is medium position, wheras in Sweden it is a fighting brand. In Norway it includes all major food categories. The brand has a high credibility among consumers and a quality matching the A-brand. |
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Unik
Unik is Norgesgruppens brand for non-food and comprise products such as detergents, home cleaning agents, table decoration, household paper and fabrics. The brand was launched in 2006 and its quality is in line with the A-brand but to a somewhat lower price. |
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Smart
Smart is Norgesgruppen pet food brand. The assortment covers products for both cats and dogs, but also birds and rodents. The profile of Smart is to deliver a good quality to a lower price than the A-brand |
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Fiskemannen
Fiskemannen is Norgesgruppens quality brand for fish and seafood. Fiskemannen, literally Fisherman, offers products woth a quality in line with the A-brand. In addition the objective of the Fiskemannen label is to promote healthy products and help to inspire the everday life of the consumer. |
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Slaktern
Slaktern, literally the Butcher, is Norgesgruppens quality brand for meat. The products hold the same quality as the A-brand and will be re-launched in 2009 with a new design and a new packaging concept. |
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Seidel
Seidel, literally meaning tankard or beer mug, is the brand for beer and light beer available at Norgesgruppens chains. |
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Fersk og Ferdig
Fersk og Ferdig is Nogresgruppens brand for fresh hand made ready meals. The brand was launched Feb 1., 2009 and has currently five articles. |
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Private branded articles |
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Axfood:
2150 private branded articles currently 8 brands
SuperGros:
830 private branded articles currently more than 30 brands, but under consolidation
Tuko:
600 private branded articles currently 2 brands
Unil:
950 private branded articles currently 8 brands
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