The Nordic Food Market

With a consumer base of 26.5 million inhabitant the volume alone makes the Nordic retail market attractive. The total Nordic food market – with an estimated value of approx. 85 billion EUR – is continuously expanding with both traditional trade and e-commerce. Demands are constantly rising as consumers become more and more aware and interested in food, ecological products and household assortment of higher quality.

Furthermore, the Nordic market benefits from a general strong economy in each of the four Nordic countries having consumers with spending power, a well-functioning infrastructure and a large number of retailers spread out over the region.

The food industry and the retail market are currently seeing an intense consolidation. This will have a significant impact on the future market conditions with rising demands on efficiency and purchasing strength, just as logistics and supply chain management will be of increasingly importance.


Total food market: source is United Nordic 

Total Nordic Food Market:

⦁ 26,3 mill Consumers

⦁ 74,5 bill Euro turnover Retail

⦁ 12 bill Euro turnover Foodservice

To meet the future challenges, United Nordic owners have developed a collection of clear and distinctive retail chain concepts that meet the consumer’s needs.

⦁ Meny

⦁ Kiwi

⦁ Willys

⦁ Hemköp

United Nordic the only Scandinavian large-scale food purchasing organisation, operating in all customer segments; Retail, Horeca, Foodservice, Gaz station, Off-shore.

United Nordic has brought the Scandinavian market together in a unique way. Hence, we are in a unique position, being able to tailor our purchases to meet the specific tastes and demands of consumers in Norway, Denmark & Sweden, combined with the advantages that come from joint purchasing of Private Label.

Private label is playing an increasingly important role. Knowledge about specific customer needs has become important key to targeting the increased segmentation of consumers. In many categories Private Label is the dominant driver in terms of Product Development, Quality & Sustainability.

The Nordic Retail Market

The Nordic retail market is dominated by 5 big retailers/ groups: Ica, Coop, Rema 1000, Lidl and United Nordic.

 The Nordic Foodservice Market

United Nordic is the only player on the Nordic food market that delivers goods via all channels in 3 countries: retail, institutional market, convenience, gas stations, offshore, cash & carry, hotels, restaurants, schools and kiosks. Our owners are one of the main suppliers to the entire food market in the Nordics.Through our foodservice operations in Asko (N), Dagab (S), Martin&Servera (S) and Dagrofa Foodservice (DK) are we covering the needs of our professional customers.